Internet Of Things
The first thing to understand about the "Internet of
Things" is that it's not about Things On the Internet. It's a code term
that powerful stakeholders have settled on for their own purposes.
They like the slogan "Internet of Things" because it
sounds peaceable and progressive. It disguises the epic struggle over
power, money, and influence that is about to ensue. There is genuine
internet technology involved in the "Internet of Things". However, the
legacy internet of yesterday is a shrinking part of what is at stake
now.
Digital commerce and governance is moving, as fast and
hard as it possibly can, into a full-spectrum dominance over whatever
used to be analogue. In practice, The Internet of Things means an epic
transformation: all-purpose electronic automation through digital
surveillance by wireless broadband. In this essay I'll describe how this
is likely to work, and what the major players are doing to get there.
To begin, though, I must first free the reader from any folk ideas about the Internet of Things.
So, let's imagine that the reader has a smartphone in
one hand, as most people in the Twenty-Teens most definitely tend to. In
the other hand, the reader has some "thing". Let's say it's the handle
of his old-fashioned domestic vacuum cleaner, which is a relic of
yesterday's standard consumer economy.
As he cheerfully vacuums his home carpet while also
checking his Facebook prompts, because the chore of vacuuming is really
boring, the reader naturally thinks: "Why are these two objects in my
two hands living in such separate worlds? In my left hand I have my
wonderfully advanced phone with Facebook - that's the "internet". But in
my right hand I have this noisy, old-fashioned, ineffective, analogue
"thing"! For my own convenience as a customer and a consumer, why can't
the "internet"and this "thing" be combined?
This concept sounds pretty visionary, and it's
certainly enough to impress most people born during the Baby Boom, so
this paradigm has been doing well in the popular press. If the reader
thinks it over, he can easily redefine the basic idea. "This vacuum
should be equipped with wireless connectivity and sensors! Also, as its
owner, I should have a mobile app or dashboard that can tell me many
useful and healthy things about my vacuum - such as how much energy it
is using, or how many toxins it found in my carpet. Also, the vacuum
should run around in robot fashion, all by itself!"
That's the standard Internet of Things scenario. It's
framed in the traditional language of consumer electronics. People often
mock it, because they don't like so much unnecessary technical
complication in their daily lives. It seems baroque, maybe even
fraudulent.
That's not what's going to happen.
The real problem with this scenario is that the reader
things he's the hero of the story. To the vacuum company, he was the
"customer" or "consumer". In the legacy internet days, he was the
"user". In the Internet of Things, he lacks those privileged positions,
"user" and "customer". An Internet of Things is not a consumer society.
It's a materialised network society. It's a Google or Facebook writ
large on the landscape.
Google and Facebook don't have "users"or "customers".
Instead, they have participants under machine surveillance, whose
activities are algorithmically combined within Big Data silos. They
don't need the reader to be the hero. He's not some rational,
autonomous, economic actor who decides to encourage the Internet of
Things with his purchasing dollars. They're much better off when those
decisions are not his to make.
The reader may be allowed to choose the casing of his
smartphone and the brand of his vacuum cleaner, but the digital relation
between the two of them is not his decision. He still has a role of
sorts, but it's much like the role he has within Google and Facebook. He
gets fantastic services free of charge, and he responds mostly with
drop-down menus and checkboxes, while generating data whose uses and
values are invisible to him.
The reader didn't build the phone or vacuum cleaner. He
can't repair or modify them. He doesn't understand their technical
workings, and when the two of them interact (by various adroit forms of
wireless communication), he's not in charge of that, or of where the
data goes. The Internet of Things is not a capitalist marketplace. It's a
new platform for radically broadening digital activity. At the moment
it's actually many balkanised intranets for digital activity, but it's
called "internet" by the power players, because they aspire to that
catholic universality.
The reader is not a "customer"of Facebook because he
never paid for Facebook. Facebook's genuine customers are the marketers -
those who pay Facebook for the hard labour of surveilling the billion
people on Facebook. Facebook is one of the 'Big Five' of Facebook,
Amazon, Google, Microsoft and Apple.
None of them are conventional corporations as
corporations used to be known. The Big Five all have important central
features that previous companies never possessed: an operating system,
some dedicated way to sell cultural material (music, movies, books,
software), tools for productivity, an advertising business, some means
of accessing the internet that they more or less control (tablets,
smartphones, phablets), a search engine capability, a social network, a
"payment solution" or some similar private bank, a "cloud" capability
and, very soon, some dedicated, elite high-speed access that used to be
the democratic internet.
The Big Five are the genuine heroes of the Internet of
Things. The epic drama of Internet of Things is really their story. It's
not a popular uprising - except in the sens that the Big Five are
really, really "popular" - because billions of people are willingly
involved in their systems. The Internet of Things is basically a
recognition by other power-players that the methods of the Big Five have
won, and that they should be emulated.
The Big Five are smart, profitable and colossal. They
are as entirely free of political constraint as the railroads or
Standard Oil were in their own heyday. They sense that they can dominate
because the enterprises that already dominate are much worse than they
are.
Lesser enterprises, and governments as well, have grown
bitter and tired of being bossed around by oil companies and bankers in
a jobless, terror-riddled World Depression. They see Internet of Things
as a way to break the stasis, attract new investments, and flood the
world with yet another tidal wave of cheap, connected silicon. They're
willing to go for this prospect because they don't see anything else
happening. Certainly nothing else with hundreds of billions in potential
new wealth, that is.
The standard IoT pitch - about the reader's smart,
chatty refrigerator - is a fairy tale. It's like the promise of a
talking chicken in every pot. Politically speaking, the relationship of
the reader to the Internet of Things is not democratic. It's not even
capitalistic. It's a new thing. It's digital-feudalism. People in the
Internet of Things are like the woolly livestock of a feudal demesne,
grazing under the watchful eye of barons in their hilltop Cloud Castles.
The peasants never vote for the lords of the Cloud Castles. But they do
find them attractive and glamorous. They respect them. They feel a
genuine fealty to them. They can't get along in life without them.
This is not what people expected from "the internet"
back when it was a raw, anarchic, electronic frontier. But that was
then, this is now. The internet has seen a full generation's worth of
political, economic and social development. The feudal lords of popular
mass computation, Microsoft, Apple, Google, Amazon and Facebook, are
colossal enterprises today. They can dominate by virtue of their sheer
bulk. They are global, gargantuan entities with the power and revenue to
dwarf most national governments.
Much the same goes for their lesser-known feudal dukes
and earls, such as Intel, Cisco, IBM, Samsung - and even their
historical enemies, AT&T, Verizon, Comcast, Nokia - as well as the
entirety of the Japanese electronics business.
What's new about this entity called "Internet of
Things" is the demonstrated willingness of entirely alien enterprises to
recognise the supremacy of this new power, and swear fealty to it. It's
not much like the scientific, military, anti-commercial "internet" was.
Instead, it's more like a Holy Roman Empire. It's full of obscure but
powerful leagues and consortia, and baronies and dukedoms, and even some
Free Cities. It's about entities like General Electric, which has
joined AT&T, Cisco, IBM and Intel in the all-American "Industrial
Internet Consortium". It means that the Europeanised "Smart Cities
Council" of Mastercard, Bechtel, Alston, Enel and Qualcomm, an alliance
of actors who might seem completely alien to one another, but who
suddenly see the chance to conquer whole towns.
These grand, world-scale alliances did not form in
order to sell the reader a smart refrigerator. Most of them would really
like the reader to dwell in a "Smart City" where they supply the
"smartness" on their own terms - and they're not much concerned with the
reader's consent as a citizen.
The Internet of Things is not about a talking
refrigerator, because that is the old-fashioned consumer retail world of
electrical white goods. It's an archaic concept, like software bought
in a plastic-wrapped box from a shelf. The genuine Internet of Things
wants to invade that refrigerator, measure it, instrument it, monitor
any interactions with it; it would cheerfully give away a fridge at
cost. Amazon dominates shopping by selling at almost no profit, while
deftly seizing digital control of the entire logistics of retail.
Consumer electronics is well understood and easy to
promote and publicize, but personal gadgetry is just one battlefield.
For the Internet of Things is an across-the-board modernisation effort.
It attempts to use the Big Data, network-centric methods pioneered by
Apple, Microsoft, Facebook, Google and Amazon, to seize control over as
much of the planet's industrial terrain as possible. That means power
grids, water systems, transport systems, police networks, fire and
disaster-response networks, heating, air conditioning, factory
production, storage and logistics. Basically: anything with a barcode, a
knob, a lever, a faucet, a dial or an off-switch. They want it all.
They want to become modernity.
This doesn't mean the Internet of Things will triumph,
because, in some ways, it can't win. It's too broad and too vague to
win; it's a huge, looming infrastructural phenomenon, much like
"electrification" or "automation" once were. People never voted to
become electrical or automated. Those processes came from a rough
consensus among the political and managerial classes of the developed
nations: "we must electrify, we must automate". Those who disagreed were
reduced to the state of the Amish; they were just routed-around.
The Internet of Thing doesn't want to electrify or
automate because that work, for better or worse, is mostly done now.
Basically, it wants to "electronically automate through digital
surveillance by wireless broadband". There's a pretty good chance that a
civilisation that went for 1 and 2 would be willing to go for 3. It
might even exult in it, take pleasure in it, embrace the Internet of
Things and take it to its heart.
The IoT (as its friends like to call it) has one
distinct advantage: everyone already has a smartphone in their hands.
The smartphone is the basic pass-ticket, the voucher, the proof of
existence. The smartphone is the Thing in our modern world that is the
most Internetted of our Things. Once the reader has one of those in our
pocket or her purse, she is assimilated. And the reader has gone.
So doee everybody else. All of the great and good of
the planet: bankers, senators, regulators, venture capitalists,
engineers, designers, coders, the military, the church, the academy -
every last one of them has a wireless broadband lozenge that's
chock-full of responsive sensors and sophisticated electronics. There is
no power-group of consequence in the world today that successfully
renounces smartphones. There is no power-group of consequence that
successfully renounces smartphones. No one who matters refuses what they
offer.
The smartphone business was the fastest trillon-dollar
business in human history. It was faster and stronger and much more
popular than its predecessors, the mainframe, the desktop, the laptop.
All one has to do, from that grand perspective, is to forget about the
talking fridge. Instead, imagine an Android or an iPhone unbundled into
its tiny component parts and scattered across the whole world.
That would mean that every "thing" would rejoice in
some fraction, larger or smaller, of the many, many powers inherent in a
smartphone. This is a Manifest Destiny for silicon.
There's a certain engineer's lucidity in this
techno-paradigm: yes, in its preordained shrinkage, the smartphone might
pause a little while at "wearables", at wireless-broadband
consumer-friendly form-factors like bracelets, shoes, earrings,
spectacles, Bluetooth ear adornments and so on. However, the logical
endpoint must be planetary "smart dust". It means full-service
computers, with radios, that can fit within the printed letter "o". It's
a lower-case, fine print internet of microscopic things. Connected
things so cheap and plentiful that we treat them like incense or holy
water.
For Internet of Things zealots, this vision is what
energy-too-cheap-to-meter is for nuclear zealots. It's like the visions
of a flying car in every garage, back in the visionary days of aviation
and mass-production lines. In other words it's a utopian vision of
technological determinism. If we've learned anything from a generation's
marriage to the internet, we should know that's not how things work out
in real life.
The Internet of Things is not like the internet, which
was an unplanned and spontaneous advent with a certain off-the-wall,
sprightly and vividly manic quality. The Twenty-Teens are not the
Nineteen-Nineties, politically, econonomically and socially, the
Twenty-Teens are a Depression. The internet brought many laudable
things, but prosperity, stability, accountability and honest politics
are were not four of them.
The Internet of Things has a slight utopian tinge, but
mostly it has a certain melancholy, even grim air. It's not some
psychedelic exploration of the cyberspace of the digital. It's material
labour, it's hardware, it's a hard slog. The Internet of Things has
already been tried once, and it failed.
The original, failed "Internet of Things" was based
around the invention of the Radio Frequency ID chip. Its grant champions
were Wal-Mart and the Pentagon. The great American retailer of
Chines-made goods and the US military-industrial complex united to
impose electronic barcodes on the host of "things" they bought or
commissioned.
This premature, imperial effort was stunted for a
number of painful, complex reasons. The main failure was political. The
RFID Internet of Things failed through the overweening arrogance of
Wal-Mart and the Pentagon in thinking that they could get away with it,
simply impose a technology by fiat. They thought that they could paste
little interactive radios onto everything that mattered, and that no
other power-player would catch on to their hack of the infrastructure.
The suspicous Chinese immediately said no, which blew
away much of WalMart's interest. The Pentagon's electronic presence in
world manufacturing and shipping was about as popular as the NSA's is
right now. The Pentagon is the ultimate sucker consumer: they'll blindly
pay any sum for anything, and its military contractors like the process
kept that way.
As for the general populace, there seemed to be nothing
for them in the elite and secretive world of electronic barcodes.
Whenever mere civilians expressed some interest in RFID and
"auto-identification", they were insulted, dismissed or fed a pack of
childish lies by hired PR firms. The first Internet of Things revolution
was hugely ambitious, arrogant; intrusive, fundamentally dishonest, and
a failure, so much so that the new IoT movement carries on as if there
had never been one at all.
Despite selling 'memory' by the bucket-full, the
computer business has a very short memory, and the new IoT is back a
mere decade later - this time with bigger coalitions, more political
support, and radically upgraded hardware and software. But it's still an
epic struggle, and it could still fail again.
It's clear that today's Internet of things isn't just a
techno-revolution; it's a reaction. It's not by and for the oppressed,
the disruptive, the hungry, the have-nots, the start-ups, the shut-outs.
The Internet of Things is very much in the interest of certain groups
who can already count themselves among the haves. Many of its architects
are clearly inspired by fear - they're powerful, but afraid to lose the
things they already command and control. By intensifying their command
and control systems, they hope to maintain their hold.
The Chinese are happy to call their own strange
activities Internet of Things too. If it ever exists, the Chinese IoT
will likely be much better known as the "Firewalled Internet of Heavily
Censored Things with Chinese Characteristics". The Chinese know that
this blanket of techno-affirmation, the Internet of Things, requires no
Western shibboleths of civil rights or individual autonomy. It'll work
for them just as well as it works for anybody, and maybe better.
It gets worse. Due to its louche, unruly internet
heritage, the Internet of Things is already infested with spies and
thieves. They're not minor threats either, but colossally powerful,
nationally financed spies, along with persistent, vicious, clever,
socially networked high-tech thieves.
The internet, although beloved by all including Al
Qaeda, went straight from barbarism to decadence without ever
encountering a civilization. It was never utopian, though it was free.
Its lawyers are patent trolls. Its political parties are flash mobs in
the streets. Its wealthy are noveau-rich cranks. Its poor are a tidal
wave of Third World young people. The Twenty-Teens are quite an
interesting cultural period.
The Internet of Things makes no attempt to redress, or
even address, the many real problems that the internet brought to the
world. On the contrary, it's an international effort to bring everything
that wasn't internet within the purview of the techno-elite that
currently dominates the internet.
What will that really be like? Who benefits? Where do
the rewards go? Who loses? If the reader looks objectively at place in
the world that are already dominated by the techno-elite of the
internet, the reader may well feel concern. California, for instance,
never lacks for charm. However, California is suffering a desperate
climate-change drought. Its state politics in Sacramento are
dysfunctional, its urban affairs almost unmanageable. The divisions
between its mega-ultra-wealthy and its poor are some of the worst in the
world.
Californians are adept at hardware and software, but if
the reader asks if this skill of theirs translates well into the
everyday management of political power, well, it doesn't. Modern
California is not a peaceful, just or well-organized place. California
has never been like that, and those who aspire to understand and promote
the Internet of Things should understand that California is a golden
realm that is beset with earthquake, riot, tsunamis, cult religions,
volcanoes... Well, it's California, basically.
Both Google and Apple are ingenious, powerful,
Californian enterprises. They're also Napoleonic empires run by small
elites of cranky eccentrics. They may "think different", they may "not
be evil", but the reader didn't elect them. The activities in their ever
growing clouds and big-data silos are opaque to the reader, and they
like it that way. Even though they are huge, profoundly popular
social-media machines, they are not the reader's bosom friends. Google
and Apple don't even much like each another these days.
Ask Nokia what it's like to fall afoul of Google and
Apple. Before the smartphone arrived, Nokia was the global queen of cell
phones. Apple hit them high, Google hit them low, and Nokia lost a
planetary empire in a matter of months. Nokia's ruins were deftly
vacuumed up by Microsoft at fire-sale prices.
Microsoft is, as everyone knows, even worse than Google
and Apple. From Seattle rather than Silcon Valley, Microsoft seems to
actively enjoy the resentment of its user-base and the enmity of
national governments. If the reader is enamoured with the IoT, the
reader should think hard about the implications of a Microsoft kitchen.
Or a Microsoft car. Or, as London currently has, a Microsoft Internet of
Things subway system.
Amazon is underestimated, because its fantastic
logistics enterprise actually does resemble an authentic "internet" that
packages and ships a host of "things". But imagine Amazon subways. The
Internet of Things is not a world where Amazon literally buys, owns and
manages your subways. Instead, it's a world where Amazon's skills at
logistics have crushed the subway unions and are managing the riders as
if they were packets in one of Amazon's gigantic robotic distribution
plants.
That's a good idea of what an Internet of Things looks
like and feels like. It's not a novelty fridge that talks, it's a state
of daily affairs that is truly strange and different. It needs to be
justly compared to our actual, existent state of affairs. One can't
complain about the vistas of the Internet of Things without comparing it
to what we have today, in broad daylight.
Google smart cars, for instance, are very Internet of
Things - self-driving broadband robots using meticulously mapped highway
databases generated and maintained with Big Data. Modern highways,
without self-driving cars, are slaughterhouses. They kill more people
than major wars.
"Smart City" parking means a bonanza in traffic fines
for cities. That is why city managers really like the idea. It also
means that legal parking becomes more efficient and children breathe
less smog. It's not the newness of the Internet of Things that is bad.
Its good and bad aspects are ethical, legal, social, political. They're
human.
None of the many things that the Internet of Things
seeks to transform have ever been particularly good for us. The power
grids have already wrecked the climate, and are fast making it even
worse. The leaky water pipes damage rivers, lakes and streams. The
highways kill us. The attention of the overworked police is distributed
through cities in haphazard, unfair, even ludicrous ways.
The Internet of Things doesn't politically reform the
failings of the past - in fact, it doesn't even care about the failings,
it simply wants those new forms of digitized command and control. The
IoT isn't a social reform movement, or a source of progress, any more
than Amazon, Facebook, Google, Apple and Microsoft are reformers seeking
progress. It's better in some ways, worse in others; mostly, it's just
different. The clues to that future culture are already here.
These are hard times. It would be a wondrous thing if
some supreme genius could bend the enormous power of the Internet of
Things toward, say, the creation of a just and sustainable economy. Or
toward liberty, equality, fraternity, whatever social purpose the reader
finds laudable.
However, a movement that wanted to do that would somehow have to seize control over the means of internetting things.
That movement would need what the Big Five already
have: a political operating system, some dedicated political way to sell
cultural material (music, movies, books, software), political tools for
productivity, a politicized advertising business, some means of
accessing the internet that is under political control (tablets,
smartphones, phablets), a political search engine, a social network that
was actually a political party, a political "payment solution", a
political "cloud" capability and, most of all, political control over
wireless spectrum, cables and data-transfer protocols.
Rather than being a "government", that state would have
to become a "platform". I could be wrong, but this prospect doesn't
seem likely to me, even in an authoritarian state. Nations are
patriotic, they're about land, language and a people's aspirations,
while railroads and electrical networks and fibre-optic cables aren't
patriotic, they're infrastructure. The Internet's a generation old, but
we have no internet nations, or provinces, or even a fully digital city
council of a modest village. States have functions that aren't supplied
by infrastructure, even of the digital kind.
Making your refrigerator talk to your toaster is a
senseless trick that any competent hacker can achieve today for twenty
bucks. It is trivial, but the Internet of Things is epic. It will entail
a struggle - not FOR the Internet of Things, or against it - but inside
it, as it both grows and fails.
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